| 000 | 00680nam a22001817a 4500 | ||
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| 005 | 20110113152956.0 | ||
| 008 | 110113t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780060570156 | ||
| 040 | _aDDC | ||
| 082 |
_222 _a658.827 _bRIE |
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| 100 |
_aRies, Al. _9827 |
||
| 245 |
_aThe origin of brands : _bhow product evolution creates endless possibilities for new brands / _cby Al Ries and Laura Ries. |
||
| 260 |
_aNew York : _bCollins, _c2004. |
||
| 300 | _a307 p. ; | ||
| 650 |
_aManagement _vBrands _9460 |
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| 942 |
_2ddc _cBK |
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| 999 |
_c28404 _d28404 |
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| 952 |
_3PB _w2011-01-13 _p01000074 _r2013-04-22 _40 _00 _bCEC _10 _o658.827 RIE _d2011-01-13 _8SRS _70 _cGEN _2ddc _g299.00 _yBK _aCEC |
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