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082			_222 _a658 _bMON
100			_aMonippally, M.M _91378
245			_aThe Persuasive Manager : _bCommunication strategies for 21st century managers / _cby M.M.Monippally.
260			_aNoida : _bRandom house, _c2010.
300			_axvi, 259 p. ;
440			_aThe IIM Ahemedabad business books series. _91379
500			_aThe Persuasive Manager argues compellingly that strategic communication lies at the core of business leadership, and helps organizations run smoothly and effectively. What is persuasion, and how should managers balance their ability to persuade and exercise authority without becoming authoritarian? If credibility and mutual goodwill are to be established, then the need to inspire loyalty and build interpersonal relationships becomes an essential managerial strategy. The book explores the role of persuasion at different levels of the corporate hierarchy how does a manager convince her subordinates to initiate change? How can peers, or customers and suppliers, be won over and their opinions influenced? Persuading bosses is a particularly tricky business, so how does one use the perfect mix of tact, reasoning, discussion, and ingratiation? With its wealth of real-world illustrations, scenarios, and tips, The Persuasive Manager is the perfect communications roadmap for all managers. The IIM Ahmedabad Business Books bring key issues in management and business to a general audience. With a wealth of information and illustrations from contemporary Indian businesses, these non-academic and user-friendly books from the faculty of IIM Ahmedabad are essential corporate reading.
521			_aM.M. Monippally is a Professor of communications at IIM Ahmedabad. A specialist in strategies of managerial communication, persuasion, and bad news delivery, he has designed and run training worksops for middle and senior managers at Morgan Stanley, Reuters India, ICICI Bank, MICO Bosch, Global Trust Bank, and many other organizations.
650			_aManagement
942			_2ddc _cBK
999			_c28709 _d28709
952			_3PB _w2011-04-15 _p00014215 _r2013-10-03 _40 _00 _bCJC _10 _o658 MON _d2011-04-15 _q2013-10-26 _8SRS _70 _cGEN _2ddc _g250.00 _yBK _s2013-10-03 _l1 _aCJC