000			01357nam a22002057a 4500
005			20110425093741.0
008			110425t xxu||||| |||| 00| 0 eng d
020			_a9788173141881
040			_aDDC
082			_222 _a658 _bRUS
100			_aRussell-Jones, Neil. _91400
245			_aThe strategy pocketbook : _cby Neil Russell-Jones and drawings by Phil Hailstone.
260			_aNew Delhi : _bResearch press business books, _c2008.
300			_a1216 p. ;
440			_aOmnibus. _91401
500			_aA strategy defines which markets a business will operate in and sets out the organisational competencies that will be needed (and what actions need to be taken to develop them) to enable the business to gain and sustain its competitive edge. The Strategy Pocketbook introduces strategy in clear and concise terms. It sets out the basics, explaining the language of strategists, the factors that shape and drive strategy, the key steps that will lead to the setting and development of a strategy, and the strategic tools that will be needed along the way. Author Neil Russell-Jones MBA, chartered banker and member of the Strategic Planning Society, guides readers through the strategic planning process.
650			_aManagement
942			_2ddc _cBK
999			_c28725 _d28725
952			_p00014307 _40 _00 _bCJC _10 _o658 RUS _d2011-06-03 _70 _cREF _2ddc _g180.00 _yBK _aCJC