000			01684cam a2200277 a 4500
001			16026482
005			20110413150736.0
008			091217s2010 nyua b 001 0 eng
010			_a 2009051788
015			_aGBA971243 _2bnb
020			_a9780071067645
040			_aDLC _cDLC _dC#P _dBWX _dYDXCP _dVP@ _dUKM _dDLC
082	0	0	_a658.8 _222 _bBEN
100			_aBennet, Anthony G. (Ed.) _91529
245	0	4	_aThe big book of marketing : _blessons and best practices from the world's greatest companies / _cedited by Anthony G. Bennett.
260			_aNew York : _bMcGraw-Hill, _cc2010.
300			_axv, 464 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_aMarketing overview -- Organizational responsibility -- Strategic planning -- Branding -- Marketing research -- Consumer purchasing behavior -- Organizational purchasing behavior -- Marketing communications management -- Sales -- Advertising -- Public relations -- Promotional marketing -- Direct marketing -- Brand ambassadors -- Product management -- Product development -- Product packaging -- Product pricing -- Product quality -- Supply chain management -- Wholesaling -- Warehousing -- Transportation -- Store retailing -- Internet retailing.
650		0	_aMarketing _vCase studies. _91530
700	1		_aBennett, Anthony G. _91531
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cREF
999			_c28799 _d28799
952			_w2011-05-25 _p00014281 _r2011-08-04 _40 _00 _bCJC _10 _o658.8 BEN _d2011-05-25 _70 _cREF _2ddc _g595.00 _yREF _s2011-08-02 _l2 _aCJC