000 | 03573cam a2200313 a 4500 | ||
---|---|---|---|
001 | 16578297 | ||
005 | 20130829154733.0 | ||
008 | 101214s2012 caua b 000 0 eng | ||
010 | _a 2010051833 | ||
020 | _a9781412996037 (pbk.) | ||
020 | _a9788132110194 | ||
020 | _a1412996031 (pbk.) | ||
035 | _a(OCoLC)ocn670478755 | ||
040 |
_aDLC _cDLC _dYDX _dBTCTA _dYDXCP _dBWX _dCDX _dUPM _dDLC |
||
050 | 0 | 0 |
_aHF5415.13 _b.C33 2012 |
082 | 0 | 0 |
_222 _a658.8 _bCLO |
245 | 0 | 0 |
_aCases in marketing management / _cedited by Kenneth E. Clow, Donald Baack. |
260 |
_aThousand Oaks, Calif. : _bSAGE, _cc2012. |
||
300 |
_aix, 523, [21] p. : _bill. ; _c24 cm. |
||
504 | _aIncludes bibliographical references. | ||
505 | 0 | _aMachine generated contents note: 1.The Nature of Marketing Management -- Chantale and Clinton Call for Service -- 2.Market Analysis -- Genicon: A Surgical Strike Into Emerging Markets -- HyundaiCard's Marketing Strategy -- TerraCycle, Inc. -- 3.Data Warehousing -- Air Miles Canada: Rebranding the Air Miles Reward Program -- Conroy's Acura: Customer Lifetime Value and Return on Marketing -- 4.Building a Customer-Oriented Marketing Department -- A Difficult Hiring Decision at Central Bank -- Boman Communications -- 5.Customer Acquisition Strategies and Tactics -- Ruth's Chris: The High Stakes of International Expansion -- The Ultimate Fighting Championships (UFC): The Evolution of a Sport -- Best Buy Inc. -- Dual Branding in China -- 6.Pricing -- Hanson Production: Pricing for Opening Day -- Sy.Med Development, Inc. -- Arvind Mills: Re-Evaluating Profitability -- 7.Advertising, Alternative and Direct Marketing -- La Hacienda del Sol -- Shoppers Stop -- Targeting the Young -- Eat2Eat.com -- 8.Sales Promotions -- SC Johnson: Planning Coupon Promotions -- Phillips Foods, Inc.: Introducing King Crab to the Trade -- Boots: Hair-Care Sales Promotion -- 9.Personal Selling -- Global Source Healthcare: Allocating Sales Resources -- Spectrum Brands, Inc. -- The Sales Force Dilemma -- Biomed Co., Ltd.: Designing a New Sales Compensation Plan -- 10.Internal Communications -- Retail Execution: Linens 'n Things -- GDR Versus Kodak -- Bart Film Scanner -- 11.External Communications -- Walmart Puerto Rico: Promoting Development Through a Public-Private Partnership -- "Hips Feel Good" -- Dove's Campaign for Real Beauty -- New Balance: Developing an Integrated CSR Strategy -- 12.Distribution and Supply Chain Management -- YvesCreations LLC: Alex Goes to Hollywood -- Eureka Forbes Ltd.: Growing the Water Purifier Business -- Kraft Foods: The Coffee Pod Launch -- 13.Website and Internet Management -- The Entrepreneurs at Twitter: Building a Brand, a Social Tool, or a Tech Powerhouse? -- Anduro Marketing: Internet Services Vs. Software Sales -- Molson Canada: Social Media Marketing -- 14.Customer Retention and Recovery -- Ten Thousand Villages of Cincinnati: The First Year and Beyond -- Personal Shoppers at Sears: The Elf Initiative -- 15.Marketing Control -- Microsoft and the Xbox 360 Ring of Death -- Kenexa. | |
650 | 0 |
_aMarketing _xManagement _vCase studies. _93865 |
|
700 | 1 |
_aClow, Kenneth E. _93866 |
|
700 | 1 |
_aBaack, Donald. _93867 |
|
906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
942 |
_2ddc _cREF |
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952 |
_3PB _w2013-08-29 _p00018009 _r2013-08-29 _40 _eThe standard book company:SBC/2013/CRB/129;14/08/2013 _00 _bCJC _10 _o658.8 CLO _d2013-08-29 _8REF _70 _c650 _2ddc _g595.00 _yREF _aCJC |
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