000			02177cam a2200337 a 4500
001			17699360
005			20141014114921.0
008			130416s2013 njua b 001 0 eng d
010			_a 2012537270
016	7		_a016182192 _2Uk
020			_a9788126540365
035			_a(OCoLC)ocn801440796
042			_alccopycat
050	0	0	_aHF5415 _b.K6249 2013
082	0	4	_223 _a658.812 _bKOT
100	1		_aKotler, Philip.
245	1	0	_aMarket your way to growth : _b8 ways to win / _cPhilip and Milton Kotler.
260			_aHobokon, NJ : _bJohn Wiley & Sons, _cc2013.
300			_axxviii, 212 p. : _bill. ; _c24 cm.
440			_aTimes Business Series
504			_aIncludes bibliographical references ( p. 201-206) and index.
505	0	0	_tIntroduction: preparing to master the eight pathways to growth -- _tGrow by building your market share -- _tGrow through developing committed customers and stakeholders -- _tGrow by developing a powerful brand -- _tGrow by innovating new products, services, and experiences -- _tGrow by international expansion -- _tGrow by mergers, acquisitions, alliances, and joint ventures -- _tGrow by building an outstanding reputation for social responsibility -- _tGrow by partnering with government and NGOs.
520			_a"With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy."--Publisher's website.
650		0	_aMarketing. _9620
650		0	_aCustomer relations _xManagement. _91575
650		0	_aRelationship marketing. _92254
700	1		_aKotler, Milton.
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
942			_2ddc _cREF
999			_c31407 _d31407