000			02187cam a2200397 a 4500
001			16847301
005			20160321163138.0
008			110628s2011 enka d 000 0 eng d
010			_a 2011453033
020			_a9780199590230
020			_a0199590230
035			_a(OCoLC)ocn706074575
040			_aDE-604 _beng _cDEBBG _dNLE _dOCLCQ _dBTCTA _dYDXCP _dCDX _dBWX _dWS2 _dLML _dDLC
042			_alccopycat
050	0	0	_aHF5412 _b.D69 2011
082	0	4	_222 _a658.8003 _bDOY
084			_aQP 600 _2rvk
084			_aWIR 810f _2stub
100	1		_aDoyle, Charles, _d1959-
245	1	2	_aA dictionary of marketing / _cCharles Doyle.
246	1	4	_aOxford dictionary of marketing
246	3	0	_aMarketing
260			_aOxford ; _aNew York : _bOxford University Press, _cc2011.
300			_ax, 436 p. : _bill. ; _c20 cm.
490	0		_aOxford paperback reference
520			_aProvides over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Covers both classic and modern marketing techniques. Reflects modern changes in marketing practice, including the use of digital media and multimedia, the impact of the world wide web on advertising, and the increased influence of social media, search engine optimization, and global marketing. Includes a time line of the development of marketing as a discipline and the key events that impacted the development. Looks at iconic brands of the 20th and 21st centuries, including advertising and brand case studies with a strong international focus.
650		0	_aMarketing _vDictionaries.
650		0	_aMarketing _vTerminology.
650	0	7	_aMarketing. _2swd _9620
655		4	_aWörterbuch.
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1303/2011453033-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1303/2011453033-d.html
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
942			_2ddc _cREF
999			_c32343 _d32343