000			01957cam a2200373 a 4500
001			16842069
005			20170310115643.0
008			110624s2011 nyuaf b 001 0aeng
010			_a 2011026763
016	7		_a015879306 _2Uk
020			_a9781250013712
035			_a(OCoLC)ocn707969327
040			_aDLC _beng _cDLC _dYDX _dBTCTA _dYDXCP _dUKMGB _dIAD _dZHS _dOCLCQ _dBWX _dVP@ _dZAG _dCDX _dAGL _dMNW _dDLC
042			_apcc
050	0	0	_aHD9349.S634 _bC645 2011
070	0		_aHD9349.S634 _bC645 2011
082	0	0	_223 _a338.766362092 _bISD
100	1		_aIsdell, Edward Neville, _d1944-
245	1	0	_aInside Coca-Cola : _ba CEO's life story of building the world's most popular brand / _cNeville Isdell, with David Beasley.
250			_a1st ed.
260			_aNew York : _bSt. Martin's Press, _c2011.
300			_axiv, 254 p., [8] p. of plates : _bill. ; _c22 cm.
504			_aIncludes bibliographical references and index.
505	0		_aFrom Ulster to Africa -- In Johannesburg: my global career is launched -- Conquering Pepsi in the Philippines -- Stagnation in West Germany -- The Wall falls -- Going back to India -- At the helm of Coca-Cola -- Connected capitalism.
520			_aA former chairman and CEO of Coca-Cola traces the story of his career, describing his efforts to combat public relations challenges, his contributions to opening markets throughout the world, and his strategies for promoting corporate responsibility.
600	1	0	_aIsdell, Edward Neville, _d1944-
610	2	0	_aCoca-Cola Company.
650		0	_aChief executive officers _vBiography.
650		0	_aSoft drink industry.
700	1		_aBeasley, David, _d1958-
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c33142 _d33142