000			02204cam a2200361 i 4500
001			17940278
003			OSt
005			20180313154404.0
008			131113s2013 enka b 000 0 eng d
010			_a 2012537593
015			_aGBB351750 _2bnb
016	7		_a016419021 _2Uk
020			_a9781107415010
035			_a(OCoLC)ocn869774374
040			_aUKMGB _beng _cUKMGB _dIXA _erda _dOCLCF _dOCLCQ _dOCLCO _dUV1 _dDLC
042			_alccopycat
050	0	0	_aHF5415.13 _b.M35866 2013
082	0	4	_223 _a658.8 _bEDW
245	0	0	_aMarketing strategy casebook / _cedited by Mark G. Edwards and Alvin Lee.
260			_aCambridge: _bCambridge University Press, _c2014.
300			_aviii, 108 pages : _billustrations ; _c21 cm
504			_aIncludes bibliographical references (pages 107-108)
520			_a"Marketing Strategy Case Book is a collection of contemporary case studies designed to develop students' capacity to analyse challenging situations within a marketing context, to formulate and implement strategies to overcome them and to act on those strategies when necessary. The case studies are based on real-world scenarios and are drawn from diverse regions, industries and technologies. Reflecting important concerns within the modern corporate environment, they incorporate considerations of ethics, sustainability and corporate social responsibility, all in the context of strategic marketing issues. They will engage students and encourage them to see how the principles of strategic marketing apply to real businesses and the situations they encounter. With a matching structure and topical emphasis, Marketing Strategy Case Book is intended to be used in conjunction with the textbook by the same authors: Marketing Strategy: A Life-Cycle Approach." -- Back cover.
650		0	_aMarketing _vCase studies. _91530
650		7	_aMarketing. _2fast _9620
655		7	_aCase studies. _2fast
700	1		_aLee, Alvin _c(Lecturer in Strategic Marketing), _eeditor.
700	1		_aEdwards, Mark G., _eeditor.
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
942			_2ddc _cIBDP
999			_c33593 _d33593